The W.P.T.  Directory of Job Descriptions

Public Relations Manager

Hospitality

JOB TITLE

• Public Relations Manager

PLACE OF WORK

• Sales Office

RESPONSIBLE TO

• General Manager

Press Management

• Develop personal relationship with all leading press members
• Invite and entertain press members on a regular basis
• Nurture all new press contacts
• Write press releases for all promotional activities
• Supply press with information and photographs about the hotel on a regular basis

Radio and Television

• To obtain maximum exposure of the hotel on both radio and television
• Develop personal contact with leading radio and producers/ announcers

Newsletter

• Write the monthly promotional newsletter
• Design the monthly special events poster
• Organize the printing thereof
• Organize the distribution hereof and follow up

Art Exhibitions

• Co-ordinate regular art exhibitions with local talent to give our international guests exposure to South African artists

Promotions

• Co-ordination of a food and beverage promotion in each outlet each month
• Organizing displays and sponsorship
• Organizing entertainment and give - aways
• Liaising with Chef and F&B Manager regarding menus
• Printing of all promotional material i.e. flyers and tent cards
• Designing of all promotional material
• Co-ordination and preparation of all Head Office functions
• Creating continual innovative and impacting promotions and displays
• Aim of promotion is to achieve public awareness with exposure to the maximum amount of people

General

• Preparation of an annual promotional plan including direction, aim and motivation of all activities
• Attention to slower outlets
• Charitable involvement to create goodwill in the community
• Keeping the hotel in the public eye at all times, maintaining a top level image and strengthening the loyalty of the local community
• Promotion to be cost effective and valuable public relations
• Represent the hotel at functions
• Build up a liaison with different representatives and PRO’s
• Act as a diplomat for the hotel at all times